Hate networking? You’re not alone. But done right it’s less schmooze, more strategy – and it might just be the secret weapon every CLO100 member needs.
Networking – yuk, right? We all know we should do it but many of us dread it. The idea of forced conversations, awkward small talk and transactional LinkedIn requests feels inauthentic.
But what if we changed our perspective? As my satirical alter ego, L Vaughan Spencer, wrote in Don’t Be Needy, Be Succeedy: “What’s the opposite of networking? Notworking!”
Networking is just about getting to know people. It’s not a dark art, shoving business cards into hands or sending un-heartfelt LinkedIn requests. It’s about real relationships. And, believe it or not, it can even be fun.
Networking is more than a handshake at a conference. A partner at a law firm told me that 50% of their networking time was spent internally. For CLOs this is crucial. You can’t shape a learning culture if you don’t know what’s happening across teams. Talk to people. Find out what they’re working on. Let them know what you’re up to.
And networking isn’t just about you. The best connectors introduce others. I love it when people ask me for introductions. Clients often seek advice for offspring who want to be performers. I always say “Don’t do it!” If they insist I tell them they’ll need to work hard and have several strings to their bow. Good advice for any sector.
It’s also not just about soft skills. Yes, listening and storytelling help but structure and targets make it more effective. Here are a few tips to make networking work for you:
- Make it a habit: Set aside time (Friday mornings, for example) to check in, send a quick email or schedule a conversation.
- Prepare in advance: Before an event, scan the attendee list and note three people you’d like to meet.
- Set limits: Give yourself a goal: stay for an hour, meet three people, then leave. Networking can be draining so bring your A-game and recharge afterwards.
- Follow up well: A simple LinkedIn message, email or even a thank-you card leaves a lasting impression.
- Be seen: Speak at a conference. Write a thought piece. The more visible you are the more opportunities come.
As someone who runs my own business I have to network. But, beyond necessity, I love hearing people’s stories and making connections. And I’ve seen firsthand that CLOs who invest in their networks, inside and outside their organisation, are far more effective leaders.
So, don’t see networking as a chore. See it as an opportunity. Who knows? The next conversation you have could change everything.
